Has the boy racer finally grown up?
Hot hatches – sporty small cars with a powerful engines – were once the preserve of “petrol head” car fans, but are fast becoming a mainstream choice for car-buyers who are a far cry from the stereotypical “boy racer”.
New research shows the average hot hatch buyer is now in their forties, compared to 2010 when the average buyer was in their late thirties. The findings also reveal that 8 per cent more women were buying hot hatches last year compared to five years previously.
Hot hatch sales are booming and customers buying practical performance models are increasingly ranking equipment levels and compact size as key purchase decisions.
To further meet demand for more practical performance models, Ford has for the first time launched a five-door version of the Fiesta ST, as well as a new ST-Line range of models that boast sporty styling with a choice of powerful and fuel-efficient petrol and diesel engines. ST-Line models include Fiesta, Focus, Mondeo and the recently announced new Ford Kuga.
Call in to experience the hot hatch for yourself.